Our Belief

We strongly believe that disengagement from cultural identity is a core contributing factor, to the engagement and empowerment of at risk young people.  Spark It Up! Inc is committed to ‘spark up’ our young people to examine the enormous potential in their lives in order to improve social capital and social cohesion.

Our Vision

To lead social impact initiatives that reduce and prevent youth crime.

Our Mission

To influence key transitional points in a young person’s development through collaborative initiatives that empower young people to positively change their own lives for the better.

Our Culture

  • Our young people is our first agenda
  • We respect ourselves and the uniqueness of others
  • Collaboration is key – leveraging of each other’s strengths
  • We will always do the right thing
  • Relevant to our young people

Our Values





Our Story

Spark It Up! Inc was originally a working group that was administered out of the Logan District Police Crime Prevention Unit in June 2006.  This family idea was developed in response to an emerging crime trend of Pacific Island young people committing armed and unarmed robbery.  It was formulated using an exploratory analysis tool called Systems Thinking by Peter Senge (1990) which explored the issues beyond what is immediately apparent and identified the underlying causes which shape these young people’s actions.  This led to a collaboration of key stakeholders from schools, service providers, Council, local businesses and Griffith University to implement a proactive crime prevention initiative called the Spark It Up! That aimed to empower our young people to positively change their own lives for the better or as we like to say ‘spark up’ our young people to examine the enormous potential in their own lives.

We strengthened young people through evening events that showcased positive Pacific Island role models from various professions, local talent, police, service providers and businesses.  This approach worked towards enhancing protective factors to reduce the likelihood of individuals engaging in offending behaviour.  The success of the first event (300 attendees) confirmed we were on the right path.

With emerging policing and school challenges, we capitalised on the cancellation of a Brisbane secondary school culture festival in October 2006, to provide us a platform to enhance social inclusion.  In less than two weeks we had organised the five secondary schools who had signed up for the Brisbane event for an evening showcase at a Woodridge State High School, with an audience of over 2,000 people.  Over time it became our niche and means to focus on culture identity beyond the Pacific Island reach to include Indigenous and Culturally And Linguistically Diverse (CALD) young people. This engagement strategy became an annual event that continues to attract schools from Brisbane, Ipswich and Gold Coast regions. 

Our strong networks steered numerous partnership programs and sponsorship.  As well as being sought after by various University research projects due to our reputation for being the youth strategy, social inclusion and community engagement experts.  As a result, we were recognised by the Logan Council as Ethnic Organisation Of The Year in 2008

The working group evolved into an Incorporated Body in July 2009 and managed by a core team of volunteers and moved into Phase 2 of our strategic plan ‘the generational engagement period’ which was led by our iReprezent Social Impact Operating team.  This phase was to ensure sustainability and relevance to a generation of young people. 

Our Social Impact Development Process

Phase 1 – Developed in order to respond to an emerging crime trend.

Phase 2 – Building sustainability through a generational engagement period.

During Phase 1 and 2 we trialled a number of initiatives:

  • Motivation nights
  • Secondary school culture festival
  • Sport
  • Contemporary dance
  • Diversify Mentoring
  • Partnership initiatives such as National Youth Week Street Fest. With ACCESS Inc., Looing Upwards Program with Logan Griffith University
  • Identity workshops

We have engaged over 10,000 young people and community members with a consistent flow of Millennial’s volunteering to be part of iReprezent team.  It is through these learnings we have consolidated our social impact initiatives.

Phase 3 – Social Enterprise.

Phase 4 – Early Intervention.

Our Sponsorships

Our attitude towards finances since 2006 has been ‘if we need it, we will go get it.’

Our community engagement reputation has attracted sponsorships from:

  • Member of Parliament Desley Scott
  • Logan businesses such as Food Works, Spacific Cutz, Enchiro, McDonald
  • Logan City Councillors
  • Department of Communities – Community Renewal
  • Logan City Council National Youth Work
  • Logan Entertainment Centre
  • Brisbane City Council & Department of Immigration – Young People for Peace Project
  • Logan City Council – Community Services Grants
  • Ongoing fundraising partnership with Logan and Marsden Mc Donald’s.

We are in our early development stage of our Social Enterprise initiatives.